A winning partnership for Chamrousse and Auvergne-Rhône-Alpes Tourisme!
Presentation
Chamrousse destination: when two tourism forces join forces for our mountains
Here's a look back at the successful collaboration between our Tourist Office (OT) and the Regional Tourism Agency (ART) on 3 of the priority subjects of communication, training and promoting know-how, at the Auvergne-Rhône-Alpes (AURA) Regional Tourist Office Day on Thursday 18 January 2024, organised by the "Auvergne-Rhône-Alpes Tourisme" agency at the Valence Romans Convention and Exhibition Centre.
Auvergne-Rhône-Alpes, which includes the ski and mountain resort of Chamrousse, is the 2nd largest tourist region in France: 1st region for outdoor tourism, 1st region for winter sports, 2nd region for gourmet tourism, 2nd region for business tourism and 3rd region for spa tourism.
This is the backdrop to the 2022-2028 Tourism Plan launched by the Region, 2 of whose 5 priorities directly concern us:
A web-app to help residents and visitors to the Auvergne-Rhône-Alpes region to find day outings, inspiring them to (re)discover the region and get away from it all by offering friendly, geolocated tourist offers, enhanced by a community of local scouts.
Actions taken:
This is the backdrop to the 2022-2028 Tourism Plan launched by the Region, 2 of whose 5 priorities directly concern us:
- Priority n°1: support for the development of tourism (outdoor activities, summer/winter mountain activities, itinerant and long-distance walking and cycling tours, spa and health activities, gastronomy and wine tourism, and tourism based on know-how.
- Priority n°5: Support for regions and tourism stakeholders through the work of the Auvergne-Rhône-Alpes Tourisme agency (from the production of the tourism offering, to observation, promotion/communication, including the design of the offering and training of stakeholders).
Communication - Partir Ici and Apidae
Objective: Apidae at the heart of the Partir Ici regional scheme!A web-app to help residents and visitors to the Auvergne-Rhône-Alpes region to find day outings, inspiring them to (re)discover the region and get away from it all by offering friendly, geolocated tourist offers, enhanced by a community of local scouts.
Actions taken:
- highlighting sustainable Chamrousse offers on Partir Ici, selected via Apidae
- co-written blog articles
- articles shared as a local scout
Training - Trajectoires Tourisme
Objective: to cultivate the skills of those involved in tourism!Trajectoires Tourisme offers over 100 training courses covering all the areas that make up tourism today and prepare it for tomorrow (reception & advice, Apidae tourism data platform, tourist clienteles, communication, product design & marketing, commercial development, sustainable development, professional efficiency, legal, accounting & taxation, foreign languages, management, tools & techniques, quality, classification & labels, human resources, destination strategy & marketing).
Actions taken:
- staff training based on the offers in the catalogue: Apidae training for a holiday advisor, Quality training for the reception manager, video training for the communications officer, etc.
- themed event: workshop on the energy transition for homeowners wishing to renovate their accommodation, held on 27 December 2023 (theme: "sustainable tourism", in partnership with the Chamrousse Home Owners' Association and the Essentiem - Airbnb "Montagnes Durables" programme).
- tourism profession blog article: tourism coordinator, a passionate profession
Promotion - Know-how tourism
Objective: Made in France can be consumed and visited!Local tourism, far from the traditional "SKI-APERO-DODO", "BEACH-BBQ-REPOS" or "MUSEUMS-OLD CITY-RESTO" holidays, by putting the regions in the spotlight: discovering techniques, trades, traditions and the workings of a craft or industrial sector, in particular through visits to companies and workshops.
Actions taken:
- crafts: Savonnerie Doux Voyage with a visit to its soap-making workshop
- skiing and behind-the-scenes activities: the ski lift company with "Chamrousse Inside" and its discovery or experience tours of the downhill and cross-country ski areas, ski lifts and snowmaking facilities.
Conclusion
The collaboration between the Chamrousse Tourist Office and the regional agency Auvergne-Rhône-Alpes Tourisme promotes local economic development by generating a flow of visitors, strengthening the local economy and supporting the region's tourism players by making intelligent use of available resources, optimising marketing campaigns, online presence and promotional events.This is a concrete example of what can be achieved when tourism stakeholders join forces. This synergy has demonstrated that cooperation between local and regional institutions can catalyse tourism growth, ensuring a prosperous future for Chamrousse and enhancing the reputation of the Auvergne-Rhône-Alpes region as a must-visit destination.